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Porsche Experience Center Atlanta

Porsche's home in North America. Guests Welcome.


 To host you with Southern Hospitality – German Style.

Our team’s mission statement is to make sure that every guest that visits us leaves with a smile - it’s what drives us! 

It may be the product that brought you here (who doesn’t love a new 911 Carrera), but we hope it’s the interaction that you have with our family here that leaves a lasting impression on you – the Porsche brand is made up of not only Product, but People.

We are a destination for driving. And the most important input to driving is you, the driver. That’s why all of our drive programs have been designed to have you work one-to-one with a Porsche Drive Coach. Our team of coaches will help you learn how to get the most out of a Porsche, become a better driver, and of course – have fun. And with a fleet of over 75 of the latest model Porsche vehicles to choose from, the hard part will be deciding what car to drive.

We are also more than just a track. We are a venue that allows you to have a better understanding of the brand’s heritage.  With a rotating display of vehicles from both the Porsche Museum in Germany and collectors in the United States, we want to provide an environment that immerses you in the Porsche culture. And what venue would be complete without a first-class restaurant – here we look to take care of all your senses.

Whether you visit us as an individual guest or as part of a group, corporate outing or special event, we look forward to seeing you soon – or fast, as a Porsche 911 would say.

Driving Experiences

Porsche. There is no substitute.

Whether driving a Porsche has always been something you’ve wanted to do, or you’re looking to improve your driving skill, or even just compare Porsche vehicles, our 1.6 mile driver development track will serve as your playground. We offer six different modules within our track, all aimed at teaching you a different skill. Our team of Porsche Drive Coaches work one-to-one with you, providing you personalized attention and bespoke programs.


How it works … 

Step 1: Select the model car/cars you would like to drive
Step 2: Spend 90 minutes behind the wheel with a Porsche Drive Coach
Step 3: Smile and enjoy

Repeat as necessary.

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Brand Experiences

There’s more than driving.

Whether it’s virtual driving, taking a tour, or taking delivery of your new Porsche vehicle, there’s something for everyone.

And if shopping is more your thing, we have a Porsche Retail Store. The only place where you can find items from Driver’s Selection, Porsche Design and the Porsche Museum. 

Simulator Lab

Choose from a variety of Porsche vehicles to pilot on some of the world’s most famous racetracks. You can race against yourself or compete against friends and co-workers. It’s fun for all ages and no experience is needed.


Take a 90 minute guided tour of One Porsche Drive; where you’ll learn about the brand, our history in America and about the Porsche Experience Center. Tours are offered on Wednesdays and Fridays.

New Vehicle Delivery

For owners that place an order for a customer specified vehicle, the option now exists to take delivery of your new vehicle at the Porsche Experience Center. Please see your authorized Porsche dealer for details.   

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Group/Corporate Programs

Who said business meetings are boring. They obviously haven’t been to Porsche.

State of the art facilities combined with Porsche group driving experiences create an unprecedented environment for any event. Our team of Event Program Managers can help to craft an experience for groups ranging from 6 – 1,000 people; making memories that your guests will remember for a lifetime.

For more details on group/corporate services and venue availability please call 1-888-204-7474 or submit your inquiry via


When submitting a request, please include:

  • Group size

  • Requested date(s)

  • Name of company/event

  • Budget (if known)


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Innovative. Handcrafted. Refined.

Whether you’re looking for a unique-dining experience, something to grab on-the-go or a fully-catered special event, we can fulfill your dining needs.

Restaurant 356

The Porsche restaurant offers fine-dining with a refined yet approachable menu for to either compliment your experience or to be it all together. Our classically trained chef and staff maintains a regularly updated menu to offer the best in both traditional and fusion style cuisine, which is available for lunch Tuesday - Saturday and dinner Thursday - Saturday.

For more information about Restaurant 356 please visit our website:

For reservations please call (770) 290-4356 or visit Open Table:

Carrera Cafe

For something quicker, the Carrera Café satisfies with a delicious cappuccino or tasty snack. The Café serves a variety of hot and cold drinks along with a list of more seasonal offerings. A variety of house-made salty and sweet desserts are always available.

356 Catering

At the Porsche Experience Center, we also offer food and beverage accommodations for the business conference facilities, working with you in advance of any upcoming event to prepare meals for you and your guests.

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Welcome to our playground.

A Porsche is no ordinary sports car. To truly appreciate what it's engineered to do, we’ve designed 1.6 mile purpose- built driver development track to explore the depth of its capabilities. With a variety of drive surfaces and experiences, the track has been optimized for performance driving and training. 

It includes:

  • Dynamics Area: Test the speed, agility and lane-change performance on a large asphalt pad designed to simulate unique maneuvers you may encounter during your daily driving.


  • Handling Circuit: A one-mile handling course designed to mimic a winding country road with a number of corners and undulations. Here, a driver will learn the finer points on choosing the correct path when negotiating the curves and proper application of braking technique.


  • Low-Friction Circle: Experience the over-steer capabilities of a Porsche at the low-friction circle with its uniform inward slope and wet polished concrete surface.


  • Low-Friction Handling Circuit: A similar polished concrete surface as the Low-Friction Circle, except we introduce a series of unique, tight curves, with a mixture of various radius types on-and-off camber corners.


  • Kick Plate: We test your vehicle control skills when encountering a skid or spin. The kick-plate is a flush-mounted, hydraulically actuated plate placed before a wetted epoxy surface.  As a vehicle travels over the plate at a safe rate of speed, sensors move the plate randomly left or right to mimic sliding that might occur during inclement weather conditions.


  • Off Road Circuit: Featuring a 1:1 slope, creek bed, and a 45-degree vertical descent challenge to demonstrate the expansive capabilities of a Cayenne's off-road engineering and safety technology.


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If you build it, they will come.

With 40,000 square-feet worth of stunning architecture and views overlooking the track, the Porsche Experience Center is the perfect location to host a special event or hold your next business meeting.

The facility features a Business Center complete with state-of-the art equipment and rooms to host your meeting from 4 people – 150 people. And those looking for something different, there are spaces uniquely Porsche, such as the Heritage Center, Courtyard, and Atrium that can serve as backdrops for any event.

The Experience Center wouldn't be complete without our very own unique Porsche Retail Store, offering a variety of gifts and mementos to choose from to commemorate your experience. Take home products that are exclusive to the Porsche Experience Center or from another of our specialty brands - Porsche Museum, Porsche Driver's Selection, or Porsche Design.


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Classic Factory Restoration

At our Porsche Experience Center Classic Car Workshop in Atlanta, we are highly committed to prolonging the service life of your classic Porsche. Decades of experience with these classic cars make us a reliable partner for the service, repair and restoration of Porsche production cars. Here, you will find Porsche Certified experts who combine service and advice with the relevant expertise and enthusiasm. Classic customers and their vehicle (10 years old and out of production) are welcomed in our Classic direct dialogue bay. Our specialists can tell you about typical damage symptoms – covering maintenance, repair and restoration.

Schedule your consultation by calling 1-800-PORSCHE (ask for Porsche Classic Factory Restoration).

And for those wanting to experience the brand's history, be sure to stop by our Heritage Center and Classic Gallery; where a rotating display of vehicles from the Porsche museum and collectors are featured.



Kimpton Overland Hotel

Now Open

Located on the Porsche campus adjacent to the Porsche Experience Center, Kimpton Overland Hotel, is more than an elegant room and luxury amenities; it's an inspiring experience.  With a dedicated focus on personalized hospitality and impeccable service standards to fulfill each guest's unique needs, it's the location for Porsche guests to stay.

Kimpton Overland Hotel offers a mix of both guestrooms and suites designed to meet the needs of the discerning traveler with subtle Porsche touches throughout the hotel.

When making a reservation at the hotel, please let them know you booked a Porsche Experience Center program.

For more information, please visit

Phone:  470.466.3300



Porsche Experience Center - Atlanta
One Porsche Drive
Atlanta, GA 30354